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Items: 1 to 20 of 41

1.

Invited Frontiers Commentary. Tier Climbing Article: Redefining Neuromarketing as an Integrated Science of Influence.

Braeutigam S.

Front Neurosci. 2017 Jan 26;11:22. doi: 10.3389/fnins.2017.00022. No abstract available.

2.

EEG Spectral Dynamics of Video Commercials: Impact of the Narrative on the Branding Product Preference.

Wang RW, Chang YC, Chuang SW.

Sci Rep. 2016 Nov 7;6:36487. doi: 10.1038/srep36487.

3.

Discrete classification technique applied to TV advertisements liking recognition system based on low-cost EEG headsets.

Soria Morillo LM, Alvarez-Garcia JA, Gonzalez-Abril L, Ortega Ramírez JA.

Biomed Eng Online. 2016 Jul 15;15 Suppl 1:75. doi: 10.1186/s12938-016-0181-2.

4.

Controlled categorisation processing in brand extension evaluation by Indo-European language speakers. An ERP study.

Fudali-Czyż A, Ratomska M, Cudo A, Francuz P, Kopiś N, Tużnik P.

Neurosci Lett. 2016 Aug 15;628:30-4. doi: 10.1016/j.neulet.2016.06.005.

PMID:
27289044
5.

Multiple "buy buttons" in the brain: Forecasting chocolate sales at point-of-sale based on functional brain activation using fMRI.

Kühn S, Strelow E, Gallinat J.

Neuroimage. 2016 Aug 1;136:122-8. doi: 10.1016/j.neuroimage.2016.05.021.

PMID:
27173762
6.

The impact of parameters of store illumination on food shopper response.

Berčík J, Horská E, Wang RW, Chen YC.

Appetite. 2016 Nov 1;106:101-9. doi: 10.1016/j.appet.2016.04.010.

PMID:
27083127
7.

Aesthetic preference recognition of 3D shapes using EEG.

Chew LH, Teo J, Mountstephens J.

Cogn Neurodyn. 2016 Apr;10(2):165-73. doi: 10.1007/s11571-015-9363-z.

PMID:
27066153
8.

Electroencephalographic study showing that tactile stimulation by fabrics of different qualities elicit graded event-related potentials.

Hoefer D, Handel M, Müller KM, Hammer TR.

Skin Res Technol. 2016 Nov;22(4):470-478. doi: 10.1111/srt.12288.

PMID:
26991667
9.

Classification of unconscious like/dislike decisions: First results towards a novel application for BCI technology.

Wriessnegger SC, Hackhofer D, Muller-Putz GR.

Conf Proc IEEE Eng Med Biol Soc. 2015;2015:2331-4. doi: 10.1109/EMBC.2015.7318860.

PMID:
26736760
10.

Society, organizations and the brain: building toward a unified cognitive neuroscience perspective.

Senior C, Lee N, Braeutigam S.

Front Hum Neurosci. 2015 May 19;9:289. doi: 10.3389/fnhum.2015.00289. No abstract available. Erratum in: Front Hum Neurosci. 2015;9:411.

11.

Age-related striatal BOLD changes without changes in behavioral loss aversion.

Viswanathan V, Lee S, Gilman JM, Kim BW, Lee N, Chamberlain L, Livengood SL, Raman K, Lee MJ, Kuster J, Stern DB, Calder B, Mulhern FJ, Blood AJ, Breiter HC.

Front Hum Neurosci. 2015 Apr 30;9:176. doi: 10.3389/fnhum.2015.00176.

12.

Redefining neuromarketing as an integrated science of influence.

Breiter HC, Block M, Blood AJ, Calder B, Chamberlain L, Lee N, Livengood S, Mulhern FJ, Raman K, Schultz D, Stern DB, Viswanathan V, Zhang FZ.

Front Hum Neurosci. 2015 Feb 12;8:1073. doi: 10.3389/fnhum.2014.01073.

13.

Qualitative modeling of the decision-making process using electrooculography.

Marandi RZ, Sabzpoushan SH.

Behav Res Methods. 2015 Dec;47(4):1404-12. doi: 10.3758/s13428-014-0549-9.

PMID:
25515839
14.

The relationship between self-report of depression and media usage.

Block M, Stern DB, Raman K, Lee S, Carey J, Humphreys AA, Mulhern F, Calder B, Schultz D, Rudick CN, Blood AJ, Breiter HC.

Front Hum Neurosci. 2014 Sep 12;8:712. doi: 10.3389/fnhum.2014.00712.

15.

Ethical Issues in Neuromarketing: "I Consume, Therefore I am!".

Ulman YI, Cakar T, Yildiz G.

Sci Eng Ethics. 2015 Oct;21(5):1271-84. doi: 10.1007/s11948-014-9581-5.

PMID:
25150848
16.

Neurophysiological tools to investigate consumer's gender differences during the observation of TV commercials.

Vecchiato G, Maglione AG, Cherubino P, Wasikowska B, Wawrzyniak A, Latuszynska A, Latuszynska M, Nermend K, Graziani I, Leucci MR, Trettel A, Babiloni F.

Comput Math Methods Med. 2014;2014:912981. doi: 10.1155/2014/912981.

17.

Decision making in acute stroke care: learning from neuroeconomics, neuromarketing, and poker players.

Saposnik G, Johnston SC.

Stroke. 2014 Jul;45(7):2144-50. doi: 10.1161/STROKEAHA.114.005462. Review. No abstract available.

18.

Fusion of electroencephalographic dynamics and musical contents for estimating emotional responses in music listening.

Lin YP, Yang YH, Jung TP.

Front Neurosci. 2014 May 1;8:94. doi: 10.3389/fnins.2014.00094.

19.

[Non-medical applications for brain MRI: Ethical considerations].

Sarrazin S, Fagot-Largeault A, Leboyer M, Houenou J.

Encephale. 2015 Apr;41(2):151-8. doi: 10.1016/j.encep.2013.12.005. Review. French.

PMID:
24684848
20.

Electronic evaluation for video commercials by impression index.

Kong W, Zhao X, Hu S, Vecchiato G, Babiloni F.

Cogn Neurodyn. 2013 Dec;7(6):531-5. doi: 10.1007/s11571-013-9255-z.

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