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Nat Rev Drug Discov. 2013 Jun;12(6):419-20. doi: 10.1038/nrd4035.

What matters most in commercial success: first-in-class or best-in-class?

Author information

1
The Boston Consulting Group, M├╝nstergasse 2, 8001 Z├╝rich ZH, Switzerland. schulze.ulrik@bcg.com
PMID:
23722339
DOI:
10.1038/nrd4035
[Indexed for MEDLINE]

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