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Appetite. 2004 Dec;43(3):319-22.

The effect of information about fat content on food consumption in overweight/obese and lean people.

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Faculty of Psychology (UNS 40), Department of Experimental Psychology, Maastricht University, PO Box 616, 6200 MD Maastricht, The Netherlands.


This study investigated how fat content labels (high-fat vs. low-fat) influence milkshake consumption in obese/overweight people (n = 23) as compared to lean people (n = 21). Participants 'tasted' two isocaloric milkshakes in a staged taste test on two occasions. On one occasion the milkshakes were labeled high-fat, whereas on the other occasion they were labeled low-fat. The label-effect was in the expected direction of less (estimated future) consumption in the high-fat label condition, but was not significant for the current consumption and not different between groups. Unexpectedly, order (label high-fat first vs. label low-fat first) had a large effect on consumption.

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