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Items: 1 to 20 of 39

1.
2.

Direct-to-consumer prescription drug advertising: trends, impact, and implications.

Wilkes MS, Bell RA, Kravitz RL.

Health Aff (Millwood). 2000 Mar-Apr;19(2):110-28. Review.

3.
4.

What nurse practitioners should know about direct-to-consumer advertising of prescription medications.

Viale PH.

J Am Acad Nurse Pract. 2003 Jul;15(7):297-304. Review.

PMID:
12929250
5.

The role of marketing in pharmaceutical research and development.

Calfee JE.

Pharmacoeconomics. 2002;20 Suppl 3:77-85. Review.

PMID:
12457428
6.

Regulation of prescription drug promotion: direct-to-consumer advertising.

Baylor-Henry M, Drezin NA.

Clin Ther. 1998;20 Suppl C:C86-95. Review.

PMID:
9915094
7.

Direct-to-consumer promotion: an industry perspective.

Pines WL.

Clin Ther. 1998;20 Suppl C:C96-103. Review.

PMID:
9915095
8.

Benefits and harms of direct to consumer advertising: a systematic review.

Gilbody S, Wilson P, Watt I.

Qual Saf Health Care. 2005 Aug;14(4):246-50. Review.

9.

Direct-to-consumer advertising of pharmaceuticals.

Gellad ZF, Lyles KW.

Am J Med. 2007 Jun;120(6):475-80. Review.

10.

The increasing necessity for market-based pharmaceutical prices.

Calfee JE.

Pharmacoeconomics. 2000;18 Suppl 1:47-57. Review.

PMID:
11151309
11.
12.

Methodological challenges surrounding direct-to-consumer advertising research--the measurement conundrum.

Hansen RA, Droege M.

Res Social Adm Pharm. 2005 Jun;1(2):331-47. Review.

PMID:
17138481
13.

Pharmaceutical drug promotion: how it is being practiced in India?

Lal A.

J Assoc Physicians India. 2001 Feb;49:266-73. Review.

PMID:
11225144
14.

The cost-effectiveness of direct-to-consumer advertising for prescription drugs.

Atherly A, Rubin PH.

Med Care Res Rev. 2009 Dec;66(6):639-57. doi: 10.1177/1077558709335362. Epub 2009 May 7. Review.

PMID:
19423875
15.

Direct marketing of pharmaceuticals to consumers.

Lyles A.

Annu Rev Public Health. 2002;23:73-91. Epub 2001 Oct 25. Review.

PMID:
11910055
16.

[Development of antituberculous drugs: current status and future prospects].

Tomioka H, Namba K.

Kekkaku. 2006 Dec;81(12):753-74. Review. Japanese.

PMID:
17240921
17.
18.

Pharmaceutical policies in Canada. Issues and challenges.

Angus DE, Karpetz HM.

Pharmacoeconomics. 1998;14 Suppl 1:81-96. Review.

PMID:
10186485
19.

Direct-to-consumer advertising: a pharmacy perspective.

Maine LL.

Clin Ther. 1998;20 Suppl C:C104-10. Review.

PMID:
9915096
20.

Update on direct-to-consumer advertising of prescription drugs.

Feisullin S, Sause RB.

Am Pharm. 1991 Jul;NS31(7):47-52. Review. No abstract available.

PMID:
1951031

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