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Items: 1 to 20 of 260

1.

Integrating social media and social marketing: a four-step process.

Thackeray R, Neiger BL, Keller H.

Health Promot Pract. 2012 Mar;13(2):165-8. doi: 10.1177/1524839911432009.

PMID:
22382492
2.

Use of social media in health promotion: purposes, key performance indicators, and evaluation metrics.

Neiger BL, Thackeray R, Van Wagenen SA, Hanson CL, West JH, Barnes MD, Fagen MC.

Health Promot Pract. 2012 Mar;13(2):159-64. doi: 10.1177/1524839911433467.

PMID:
22382491
3.

Developing a promotional strategy: important questions for social marketing.

Thackeray R, Neiger BL, Hanson CL.

Health Promot Pract. 2007 Oct;8(4):332-6.

PMID:
17982003
4.

Health Marketing Quarterly special issue: media strategy in health marketing.

Dutta MJ.

Health Mark Q. 2008;25(1-2):1-7. doi: 10.1080/07359680802126053. No abstract available.

PMID:
18935877
5.

Enhancing promotional strategies within social marketing programs: use of Web 2.0 social media.

Thackeray R, Neiger BL, Hanson CL, McKenzie JF.

Health Promot Pract. 2008 Oct;9(4):338-43. doi: 10.1177/1524839908325335.

PMID:
18936268
6.

Social marketing and the creative process: staying true to your social marketing objectives.

Keller H, Thackeray R.

Health Promot Pract. 2011 Sep;12(5):651-3. doi: 10.1177/1524839911421345.

PMID:
21955821
7.

Studying the news on public health: how content analysis supports media advocacy.

Dorfman L.

Am J Health Behav. 2003 Nov-Dec;27 Suppl 3:S217-26.

PMID:
14672382
8.

Hospital health education/promotion programs: long-range planning and marketing strategies.

Houghton DA, Radosevic JA.

Hosp Admin Curr. 1982 Oct-Dec;26(4):21-6. No abstract available.

PMID:
10257416
9.

Social marketing: its place in public health.

Ling JC, Franklin BA, Lindsteadt JF, Gearon SA.

Annu Rev Public Health. 1992;13:341-62. Review.

PMID:
1599593
10.

Marketing social marketing: getting inside those "big dogs' heads" and other challenges.

Marshall RJ, Bryant C, Keller H, Fridinger F.

Health Promot Pract. 2006 Apr;7(2):206-12.

PMID:
16585143
11.

Use of an internet "viral" marketing software platform in health promotion.

Gosselin P, Poitras P.

J Med Internet Res. 2008 Nov 26;10(4):e47. doi: 10.2196/jmir.1127.

12.

More than a message: framing public health advocacy to change corporate practices.

Dorfman L, Wallack L, Woodruff K.

Health Educ Behav. 2005 Jun;32(3):320-36; discussion 355-62.

PMID:
15851542
13.

Marketing physical activity: lessons learned from a statewide media campaign.

Peterson M, Abraham A, Waterfield A.

Health Promot Pract. 2005 Oct;6(4):437-46.

PMID:
16210686
14.

Integrating the Web and social media into the home care marketing strategy.

Orsini M.

Caring. 2011 Jan;30(1):40-1. No abstract available.

PMID:
21510264
15.

Image Gently(SM): a national education and communication campaign in radiology using the science of social marketing.

Goske MJ, Applegate KE, Boylan J, Butler PF, Callahan MJ, Coley BD, Farley S, Frush DP, Hernanz-Schulman M, Jaramillo D, Johnson ND, Kaste SC, Morrison G, Strauss KJ; Alliance for Radiation Safety in Pediatric Imaging..

J Am Coll Radiol. 2008 Dec;5(12):1200-5. doi: 10.1016/j.jacr.2008.06.007.

PMID:
19027684
16.

Efficacy of anti-tobacco mass media campaigns on adolescent tobacco use.

Silver MZ.

Pediatr Nurs. 2001 May-Jun;27(3):293-6. Review. No abstract available.

PMID:
12964671
17.

Understanding the characteristics of effective mass media campaigns for back pain and methodological challenges in evaluating their effects.

Buchbinder R, Gross DP, Werner EL, Hayden JA.

Spine (Phila Pa 1976). 2008 Jan 1;33(1):74-80.

PMID:
18091029
18.

The mass media and American adolescents' health.

Brown JD, Witherspoon EM.

J Adolesc Health. 2002 Dec;31(6 Suppl):153-70. Review.

PMID:
12470911
19.

Community health assessment is a marketing job now.

Eveland P, Blakney VL, Dever GE.

J Health Care Mark. 1996 Fall;16(3):10-1. No abstract available.

PMID:
10163053
20.

A communication strategy to improve nutrition in Indonesia.

Griffiths M, Nobbe E.

Dev Commun Rep. 1985 Autumn;(51):5, 14, 19.

PMID:
12340541

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