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Items: 1 to 20 of 98

1.

EEG analysis of the brain activity during the observation of commercial, political, or public service announcements.

Vecchiato G, Astolfi L, Tabarrini A, Salinari S, Mattia D, Cincotti F, Bianchi L, Sorrentino D, Aloise F, Soranzo R, Babiloni F.

Comput Intell Neurosci. 2010:985867. doi: 10.1155/2010/985867. Epub 2009 Dec 24.

2.

The study of brain activity during the observation of commercial advertising by using high resolution EEG techniques.

Vecchiato G, Astolfi L, De Vico Fallani F, Salinari S, Cincotti F, Aloise F, Mattia D, Marciani MG, Bianchi L, Soranzo R, Babiloni F.

Conf Proc IEEE Eng Med Biol Soc. 2009;2009:57-60. doi: 10.1109/IEMBS.2009.5335045.

PMID:
19965113
3.

Changes in brain activity during the observation of TV commercials by using EEG, GSR and HR measurements.

Vecchiato G, Astolfi L, De Vico Fallani F, Cincotti F, Mattia D, Salinari S, Soranzo R, Babiloni F.

Brain Topogr. 2010 Jun;23(2):165-79. doi: 10.1007/s10548-009-0127-0. Epub 2009 Dec 22.

PMID:
20033272
4.

Neural basis for brain responses to TV commercials: a high-resolution EEG study.

Astolfi L, De Vico Fallani F, Cincotti F, Mattia D, Bianchi L, Marciani MG, Salinari S, Colosimo A, Tocci A, Soranzo R, Babiloni F.

IEEE Trans Neural Syst Rehabil Eng. 2008 Dec;16(6):522-31. doi: 10.1109/TNSRE.2008.2009784.

PMID:
19144584
5.

Patterns of cortical activity during the observation of Public Service Announcements and commercial advertisings.

Vecchiato G, Astolfi L, Cincotti F, De Vico Fallani F, Sorrentino DM, Mattia D, Salinari S, Bianchi L, Toppi J, Aloise F, Babiloni F.

Nonlinear Biomed Phys. 2010 Jun 3;4 Suppl 1:S3. doi: 10.1186/1753-4631-4-S1-S3.

6.

Evaluation of TV commercials using neurophysiological responses.

Yang T, Lee DY, Kwak Y, Choi J, Kim C, Kim SP.

J Physiol Anthropol. 2015 Apr 24;34:19. doi: 10.1186/s40101-015-0056-4.

7.

Assessing the memorization of TV commercials with the use of high resolution EEG: a pilot study.

Astolfi L, Soranzo R, Cincotti F, Mattia D, Scarano G, Gaudiano I, Marciani MG, Salinari S, De Vico Fallani F, Babiloni F.

Conf Proc IEEE Eng Med Biol Soc. 2008;2008:3755-8. doi: 10.1109/IEMBS.2008.4650025.

PMID:
19163528
8.

Structure of the cortical networks during successful memory encoding in TV commercials.

De Vico Fallani F, Astolfi L, Cincotti F, Mattia D, Marciani MG, Gao S, Salinari S, Soranzo R, Colosimo A, Babiloni F.

Clin Neurophysiol. 2008 Oct;119(10):2231-7. doi: 10.1016/j.clinph.2008.06.018. Epub 2008 Aug 29.

PMID:
18760962
9.

Health messages on television commercials.

Wallack L, Dorfman L.

Am J Health Promot. 1992 Jan-Feb;6(3):190-6.

PMID:
10148677
10.

Neural basis for the brain responses to the marketing messages: an high resolution EEG study.

Babiloni F, Cincotti F, Mattia D, Mattiocco M, Bufalari S, De Vico Fallani F, Tocci A, Bianchi L, Marciani MG, Meroni V, Astolfi L.

Conf Proc IEEE Eng Med Biol Soc. 2006;1:3676-9.

PMID:
17946577
11.

Brain activity during the memorization of visual scenes from TV commercials: an application of high resolution EEG and steady state somatosensory evoked potentials technologies.

Astolfi L, Fallani Fde V, Cincotti F, Mattia D, Bianchi L, Marciani MG, Salinari S, Gaudiano I, Scarano G, Soranzo R, Babiloni F.

J Physiol Paris. 2009 Nov;103(6):333-41. doi: 10.1016/j.jphysparis.2009.07.002. Epub 2009 Jul 18.

PMID:
19619647
12.

The track of brain activity during the observation of TV commercials with the high-resolution EEG technology.

Astolfi L, Vecchiato G, De Vico Fallani F, Salinari S, Cincotti F, Aloise F, Mattia D, Marciani MG, Bianchi L, Soranzo R, Babiloni F.

Comput Intell Neurosci. 2009:652078. doi: 10.1155/2009/652078. Epub 2009 Jun 22.

13.

Recording human electrocorticographic (ECoG) signals for neuroscientific research and real-time functional cortical mapping.

Hill NJ, Gupta D, Brunner P, Gunduz A, Adamo MA, Ritaccio A, Schalk G.

J Vis Exp. 2012 Jun 26;(64). pii: 3993. doi: 10.3791/3993.

14.

Spectral EEG frontal asymmetries correlate with the experienced pleasantness of TV commercial advertisements.

Vecchiato G, Toppi J, Astolfi L, De Vico Fallani F, Cincotti F, Mattia D, Bez F, Babiloni F.

Med Biol Eng Comput. 2011 May;49(5):579-83. doi: 10.1007/s11517-011-0747-x. Epub 2011 Feb 16.

PMID:
21327841
16.

An electroencephalographic Peak Density Function to detect memorization during the observation of TV commercials.

Vecchiato G, Di Flumeri G, Maglione AG, Cherubino P, Kong W, Trettel A, Babiloni F.

Conf Proc IEEE Eng Med Biol Soc. 2014;2014:6969-72. doi: 10.1109/EMBC.2014.6945231.

PMID:
25571599
17.

Neurophysiological tools to investigate consumer's gender differences during the observation of TV commercials.

Vecchiato G, Maglione AG, Cherubino P, Wasikowska B, Wawrzyniak A, Latuszynska A, Latuszynska M, Nermend K, Graziani I, Leucci MR, Trettel A, Babiloni F.

Comput Math Methods Med. 2014;2014:912981. doi: 10.1155/2014/912981. Epub 2014 Jul 23.

18.

Understanding the impact of TV commercials: electrical neuroimaging.

Vecchiato G, Kong W, Maglione AG, Wei D.

IEEE Pulse. 2012 May-Jun;3(3):42-7. doi: 10.1109/MPUL.2012.2189171.

PMID:
22678840
19.

Gender and Age Related Effects While Watching TV Advertisements: An EEG Study.

Cartocci G, Cherubino P, Rossi D, Modica E, Maglione AG, di Flumeri G, Babiloni F.

Comput Intell Neurosci. 2016;2016:3795325. doi: 10.1155/2016/3795325. Epub 2016 May 26.

20.

Priming effect of antismoking PSAs on smoking behaviour: a pilot study.

Harris JL, Pierce M, Bargh JA.

Tob Control. 2014 Jul;23(4):285-90. doi: 10.1136/tobaccocontrol-2012-050670. Epub 2013 Jan 15.

PMID:
23322312

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