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Items: 1 to 20 of 355

1.

Developing a promotional strategy: important questions for social marketing.

Thackeray R, Neiger BL, Hanson CL.

Health Promot Pract. 2007 Oct;8(4):332-6.

PMID:
17982003
2.

Integrating social media and social marketing: a four-step process.

Thackeray R, Neiger BL, Keller H.

Health Promot Pract. 2012 Mar;13(2):165-8. doi: 10.1177/1524839911432009.

PMID:
22382492
3.

Use of social media in health promotion: purposes, key performance indicators, and evaluation metrics.

Neiger BL, Thackeray R, Van Wagenen SA, Hanson CL, West JH, Barnes MD, Fagen MC.

Health Promot Pract. 2012 Mar;13(2):159-64. doi: 10.1177/1524839911433467.

PMID:
22382491
4.

Social marketing and the creative process: staying true to your social marketing objectives.

Keller H, Thackeray R.

Health Promot Pract. 2011 Sep;12(5):651-3. doi: 10.1177/1524839911421345.

PMID:
21955821
5.

Social marketing: consumer focused health promotion.

Blair JE.

AAOHN J. 1995 Oct;43(10):527-31.

PMID:
7575787
7.

Social marketing: its place in public health.

Ling JC, Franklin BA, Lindsteadt JF, Gearon SA.

Annu Rev Public Health. 1992;13:341-62. Review.

PMID:
1599593
9.

Marketing social marketing: getting inside those "big dogs' heads" and other challenges.

Marshall RJ, Bryant C, Keller H, Fridinger F.

Health Promot Pract. 2006 Apr;7(2):206-12.

PMID:
16585143
10.

Health Marketing Quarterly special issue: media strategy in health marketing.

Dutta MJ.

Health Mark Q. 2008;25(1-2):1-7. doi: 10.1080/07359680802126053. No abstract available.

PMID:
18935877
11.

[The concept of social marketing--potential and limitations for health promotion and prevention in Germany].

Loss J, Lang K, Ultsch S, Eichhorn C, Nagel E.

Gesundheitswesen. 2006 Jul;68(7):395-402. German.

PMID:
16868866
12.

Developing an exchange mindset.

Thackeray R.

Health Promot Pract. 2010 Sep;11(5):618-21. doi: 10.1177/1524839910377591.

PMID:
20817631
13.

Strategic marketing, part 2: the 4 P's of marketing.

Lexa FJ, Berlin J.

J Am Coll Radiol. 2006 Apr;3(4):274-7. Review.

PMID:
17412059
14.

The VERB campaign: applying a branding strategy in public health.

Asbury LD, Wong FL, Price SM, Nolin MJ.

Am J Prev Med. 2008 Jun;34(6 Suppl):S183-7. doi: 10.1016/j.amepre.2008.03.010.

PMID:
18471598
15.

e-Supplement--World Social Marketing Conference 2008: Where is our Coke?

Ong D, Thorpe A, Merritt R.

Public Health. 2009 Sep;123(9):581-2. doi: 10.1016/j.puhe.2009.09.002. No abstract available.

PMID:
19822254
16.

Marketing and social work--synergy in long-term care.

Loomis LM, Bufano JT.

Health Care Strateg Manage. 1985 Aug;3(8):7-12.

PMID:
10311234
17.

The message development tool: a case for effective operationalization of messaging in social marketing practice.

Mattson M, Basu A.

Health Mark Q. 2010 Jul;27(3):275-90. doi: 10.1080/07359683.2010.495305.

PMID:
20706895
18.

Image Gently(SM): a national education and communication campaign in radiology using the science of social marketing.

Goske MJ, Applegate KE, Boylan J, Butler PF, Callahan MJ, Coley BD, Farley S, Frush DP, Hernanz-Schulman M, Jaramillo D, Johnson ND, Kaste SC, Morrison G, Strauss KJ; Alliance for Radiation Safety in Pediatric Imaging.

J Am Coll Radiol. 2008 Dec;5(12):1200-5. doi: 10.1016/j.jacr.2008.06.007.

PMID:
19027684
19.

Marketing physical activity: lessons learned from a statewide media campaign.

Peterson M, Abraham A, Waterfield A.

Health Promot Pract. 2005 Oct;6(4):437-46.

PMID:
16210686
20.

Pass the word. Marketing campaign calls on NPs to act locally.

Tumolo J.

Adv Nurse Pract. 2004 May;12(5):65-7. No abstract available.

PMID:
15150920

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