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Items: 15

1.

The Role of Hedonic Behavior in Reducing Perceived Risk.

Jia JS, Jia J, Hsee CK, Shiv B.

Psychol Sci. 2017 Jan;28(1):23-35. doi: 10.1177/0956797616671712. Epub 2016 Nov 25.

2.

Oxidative Stress Induced Damage to Paternal Genome and Impact of Meditation and Yoga - Can it Reduce Incidence of Childhood Cancer?

Rima D, Shiv BK, Bhavna Ch, Shilpa B, Saima Kh.

Asian Pac J Cancer Prev. 2016 Jan 9;17(9):4517-4525.

3.

Interference of the end: why recency bias in memory determines when a food is consumed again.

Garbinsky EN, Morewedge CK, Shiv B.

Psychol Sci. 2014 Jul;25(7):1466-74. doi: 10.1177/0956797614534268. Epub 2014 Jun 3.

PMID:
24894582
4.

Does liking or wanting determine repeat consumption delay?

Garbinsky EN, Morewedge CK, Shiv B.

Appetite. 2014 Jan;72:59-65. doi: 10.1016/j.appet.2013.09.025. Epub 2013 Oct 5.

PMID:
24104055
5.

In praise of vagueness: malleability of vague information as a performance booster.

Mishra H, Mishra A, Shiv B.

Psychol Sci. 2011 Jun;22(6):733-8. doi: 10.1177/0956797611407208. Epub 2011 Apr 22.

PMID:
21515738
6.

Pressure and perverse flights to familiarity.

Litt A, Reich T, Maymin S, Shiv B.

Psychol Sci. 2011 Apr;22(4):523-31. doi: 10.1177/0956797611400095. Epub 2011 Mar 3.

PMID:
21372324
7.

An expectations-based approach to explaining the cross-modal influence of color on orthonasal olfactory identification: the influence of the degree of discrepancy.

Shankar M, Simons C, Shiv B, McClure S, Levitan CA, Spence C.

Atten Percept Psychophys. 2010 Oct;72(7):1981-93. doi: 10.3758/APP.72.7.1981.

PMID:
20952794
8.

Dissociating valuation and saliency signals during decision-making.

Litt A, Plassmann H, Shiv B, Rangel A.

Cereb Cortex. 2011 Jan;21(1):95-102. doi: 10.1093/cercor/bhq065. Epub 2010 May 5.

PMID:
20444840
9.

Lusting while loathing: parallel counterdriving of wanting and liking.

Litt A, Khan U, Shiv B.

Psychol Sci. 2010 Jan;21(1):118-25. doi: 10.1177/0956797609355633. Epub 2009 Dec 10.

PMID:
20424032
10.

The effects of insula damage on decision-making for risky gains and losses.

Weller JA, Levin IP, Shiv B, Bechara A.

Soc Neurosci. 2009;4(4):347-58. doi: 10.1080/17470910902934400. Epub 2009 May 22.

PMID:
19466680
11.

Commercial features of placebo and therapeutic efficacy.

Waber RL, Shiv B, Carmon Z, Ariely D.

JAMA. 2008 Mar 5;299(9):1016-7. doi: 10.1001/jama.299.9.1016. No abstract available.

PMID:
18319411
12.

Marketing actions can modulate neural representations of experienced pleasantness.

Plassmann H, O'Doherty J, Shiv B, Rangel A.

Proc Natl Acad Sci U S A. 2008 Jan 22;105(3):1050-4. doi: 10.1073/pnas.0706929105. Epub 2008 Jan 14.

13.

Neural correlates of adaptive decision making for risky gains and losses.

Weller JA, Levin IP, Shiv B, Bechara A.

Psychol Sci. 2007 Nov;18(11):958-64.

PMID:
17958709
14.

Investment behavior and the negative side of emotion.

Shiv B, Loewenstein G, Bechara A, Damasio H, Damasio AR.

Psychol Sci. 2005 Jun;16(6):435-9.

PMID:
15943668
15.

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