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Proc Natl Acad Sci U S A. 2019 Dec 16. pii: 201917942. doi: 10.1073/pnas.1917942116. [Epub ahead of print]

Social media-predicted personality traits and values can help match people to their ideal jobs.

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Melbourne Graduate School of Education, The University of Melbourne, Parkville, VIC 3010, Australia;
2, Data61, Commonwealth Scientific and Industrial Research Organisation (CSIRO), Eveleigh, NSW 2015, Australia.
Computer Science and Engineering, University of New South Wales, Kensington, NSW 2052, Australia.
Faculty of Engineering and Information Technology, The University of Technology Sydney, Ultimo NSW 2007, Australia.


Work is thought to be more enjoyable and beneficial to individuals and society when there is congruence between one's personality and one's occupation. We provide large-scale evidence that occupations have distinctive psychological profiles, which can successfully be predicted from linguistic information unobtrusively collected through social media. Based on 128,279 Twitter users representing 3,513 occupations, we automatically assess user personalities and visually map the personality profiles of different professions. Similar occupations cluster together, pointing to specific sets of jobs that one might be well suited for. Observations that contradict existing classifications may point to emerging occupations relevant to the 21st century workplace. Findings illustrate how social media can be used to match people to their ideal occupation.


21st century workplace; employment; linguistic analysis; personality; social media

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