A) Choice task. Monkeys began the trial by fixating a central target. Next, the central target disappeared and two peripheral targets appeared 15° to the left and right of center. If the monkey shifted gaze to one of these targets, juice was delivered. If he chose the left target (contralateral to the recording site), immediately following juice delivery an image appeared for 500 ms centered on the site of the chosen target. For non-image choices (right), 500 ms of blank screen followed juice delivery. Ten to 20% of trials were single target trials, which were identical except that only one target appeared and only movements to that target were rewarded. The lower panel illustrates outcome contingency changes over three example image blocks. B) Estimating social image value. For all choice trials, the frequency of choosing the image was plotted against the relative juice volume delivered for that choice. These data were fit with cumulative normal functions, and horizontal shifts in those functions were used to estimate image value (). Example psychometric functions from four image blocks of one behavioral session are shown. C) Monkeys differentially valued image classes (data pooled across all sessions: one way ANOVA, F(3, 355) = 2.67, p < .05; individually: monkey Ot [closed bars] and Os [open bars]: p = .23, p < .03, respectively). D) Viewing duration varied with social image class. For image target choices, the average distance of gaze from the center of the image is plotted as a function of time. Vertical lines depict image onset and offset. The horizontal line is placed at half the height (or width) of the image (3.5°). Shading represents SEM. Due to a data collection error, looking time data is restricted to 36 of 71 behavioral sessions (12 sessions from monkey Os). E,F) Response times were inversely related to juice value and directly related to image valence. Response times separated by juice outcome and image class (E), or juice outcome and image value quartiles (F). The image value quartile boundaries were −8.47, −0.09, and 8.20 ms open juice valve time (, see also ).