OFC neurons signal fluid and social image value. (A) Correlation coefficients between normalized firing rates and fluid rewards (left) and image rewards (right) for the juice delivery epoch and image epoch, respectively. Significant neurons are highlighted in red. Black arrowheads designate the r-values of the two neurons depicted in (B). Social r-values were calculated using firing rates measured while fluid reward was held constant (i.e. only trials yielding the medium-sized fluid reward), and juice r-values were calculated using normalized firing rates measured while image was held constant (i.e. only trials displaying the gray square). Both forced choice and free choice trials resulting in image display were included. (B) Representative neurons with firing modulated by fluid reward magnitude (left) and social image value (right). Black, cyan and magenta represent small, medium, and large fluid amounts, respectively; Green, orange, yellow, and red represent different image categories ordered by value (as derived from choice behavior), ranked in the order listed. Time zero is aligned to juice reward onset (left) and image reward onset (right). Gray shaded boxes indicate the epoch relevant to the depicted statistical results. Histograms are smoothed with a 200 ms boxcar. For illustration purposes, plots depicted in (B) are derived from non-normalized firing rates during trials for which the monkey chose to view an image, and are collapsed across all image categories (left) or juice amounts (right). (C) OFC neurons signal social interest. Left top panel, mean looking durations for the four image categories during a sample session. G, gray square; D, dominant faces; S, subordinate faces; P, perinea. Left bottom panel, mean firing rates of the example neuron as a function of looking duration. Right panel, non-normalized firing rate of a neuron recorded during the same session, segregated by image category. PSTH is aligned to image onset; black bar indicates the period during which the image was displayed. Histogram is smoothed with a 200 ms boxcar.