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J Neurosci. 2012 Jun 27;32(26):9045-52. doi: 10.1523/JNEUROSCI.0610-12.2012.

Social network modulation of reward-related signals.

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1
Department of Psychology, Rutgers University, Newark, New Jersey 07102, USA.

Abstract

Everyday goals and experiences are often shared with others who may hold different places within our social networks. We investigated whether the experience of sharing a reward differs with respect to social network. Twenty human participants played a card guessing game for shared monetary outcomes with three partners: a computer, a confederate (out of network), and a friend (in network). Participants subjectively rated the experience of sharing a reward more positively with their friends than the other partners. Neuroimaging results support participants' subjective reports, as ventral striatal BOLD responses were more robust when sharing monetary gains with a friend as compared to the confederate or computer, suggesting a higher value for sharing with an in-network partner. Interestingly, ratings of social closeness covaried with this activity, resulting in a significant partner × closeness interaction; exploratory analysis showed that only participants reporting higher levels of closeness demonstrated partner-related differences in striatal BOLD response. These results suggest that reward valuation in social contexts is sensitive to distinctions of social network, such that sharing positive experiences with in-network others may carry higher value.

PMID:
22745503
PMCID:
PMC3412567
DOI:
10.1523/JNEUROSCI.0610-12.2012
[Indexed for MEDLINE]
Free PMC Article
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