In monogamous prairie voles, pair bond formation usually occurs as a consequence of mating. The model is based on the release of oxytocin and vasopressin with mating. In prairie voles, these neuropeptides activate receptors and interact with dopamine in brain regions associated with reward and reinforcement. The model presumes that the neuropeptides transduce the sensory information about the identity of the mate to a highly salient reinforcer. The pair bond is operationally a conditioned response to the mate. In non-monogamous voles, the same peptides are released with mating but the absence of receptors in reward pathways precludes pair bonding. Experimental evidence supporting this model includes blockade of pair bonding by local administration of antagonists for oxytocin and vasopressin V1a receptors in mating prairie voles and induction of partner preference formation in non-monogamous voles by local viral vector induction of receptors. Abbreviations: OT – oxytocin, AVP – vasopressin, DA – dopamine, VP – ventral pallidum, RS – retrosplenial cortex, AH – anterior hypothalamus, NAcc – nucleus accumbens, D2 –dopamine-2 receptor, LS-lateral septum, Thal – thalamus.