Format

Send to

Choose Destination
  • Showing results for correlates of self-reported exposure to advertising of tobacco products and electronic cigarettes across 28 european union member states. Your search for orrelates of self-reported exposure to advertising of tobacco products and electronic cigarettes across 28 Europian Union member states retrieved no results.
Tob Control. 2017 Dec;26(e2):e130-e133. doi: 10.1136/tobaccocontrol-2016-053479. Epub 2017 Jun 12.

Correlates of self-reported exposure to advertising of tobacco products and electronic cigarettes across 28 European Union member states.

Author information

1
Center for Health Services Research, School of Medicine, National and Kapodistrian University of Athens, Athens, Greece.
2
Public Health Policy Evaluation Unit, School of Public Health, Imperial College London, London, UK.
3
Tobacco Control Unit, WHO Collaborating Center for Tobacco Control, Institut Català d'Oncologia-ICO, L'Hospitalet de Llobregat, Barcelona, Catalonia, Spain.
4
Cancer Prevention and Control Group, Institut d'Investigació Biomèdica de Bellvitge-IDIBELL, L'Hospitalet de Llobregat, Barcelona, Catalonia, Spain.
5
Department of Clinical Sciences, School of Medicine, Campus de Bellvitge, Universitat de Barcelona, L'Hospitalet del Llobregat Barcelona, Catalonia, Spain.
6
Cancer Prevention Unit and WHO Collaborating Center for Tobacco Control, German Cancer Research Center, Heidelberg, Germany.
7
Clinic of Social and Family Medicine, School of Medicine, University of Crete, Heraklion, Greece.
8
European Network for Smoking and Tobacco Prevention (ENSP), Brussels, Belgium.

Abstract

BACKGROUND:

Despite advertising bans in most European Union (EU) member states, outlets for promotion of tobacco products and especially e-cigarettes still exist. This study aimed to assess the correlates of self-reported exposure to tobacco products and e-cigarettee advertising in the EU.

METHODS:

We analysed data from wave 82.4 of the Eurobarometer survey (November-December 2014), collected through interviews in 28 EU member states (n=27 801 aged ≥15 years) and data on bans of tobacco advertising extracted from the Tobacco Control Scale (TCS, 2013). We used multilevel logistic regression to assess sociodemographic correlates of self-reported exposure to any tobacco and e-cigarette advertisements.

RESULTS:

40% and 41.5% of the respondents reported having seen any e-cigarette and tobacco product advertisement respectively within the past year. Current smokers, males, younger respondents, those with financial difficulties, people who had tried e-cigarettes and daily internet users were more likely to report having seen an e-cigarette and a tobacco product advertisement. Respondents in countries with more comprehensive advertising bans were less likely to self-report exposure to any tobacco advertisements (OR 0.87; 95% CI 0.79 to 0.96 for one-unit increase in TCS advertising score), but not e-cigarette advertisements (OR 1.08; 95% CI 0.95 to 1.22).

CONCLUSION:

Ten years after ratification of the Framework Convention for Tobacco Control, self-reported exposure to tobacco and e-cigarette advertising in the EU is higher in e-cigarette and tobacco users, as well as those with internet access. The implementation of the Tobacco Products Directive may result in significant changes in e-cigarette advertising, therefore improved monitoring of advertising exposure is required in the coming years.

KEYWORDS:

Advertising and Promotion; Electronic nicotine delivery devices; Media; Non-cigarette tobacco products

[Indexed for MEDLINE]
Free PMC Article

Supplemental Content

Full text links

Icon for HighWire Icon for PubMed Central
Loading ...
Support Center