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J Health Commun. 2015;20(6):627-38. doi: 10.1080/10810730.2015.1012239. Epub 2015 Apr 24.

The glass is half full: evidence for efficacy of alcohol-wise at one university but not the other.

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a Department of Human Development , Cornell University , Ithaca , New York , USA.


This research extends the growing literature about online alcohol prevention programs for first-year college students. Two independent randomized control studies, conducted at separate universities, evaluated the short-term effectiveness of Alcohol-Wise, an online alcohol prevention program not previously studied. It was hypothesized the prevention program would increase alcohol knowledge and reduce alcohol consumption, including high-risk alcohol-related behaviors, among first-year college students. At both universities, the intervention significantly increased alcohol-related knowledge. At one university, the prevention program also significantly reduced alcohol consumption and high-risk drinking behaviors, such as playing drinking games, heavy drinking, and extreme ritualistic alcohol consumption. Implications for the use of online alcohol prevention programs and student affairs are discussed.

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