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Addict Behav. 2013 Oct;38(10):2563-7. doi: 10.1016/j.addbeh.2013.06.007. Epub 2013 Jun 14.

Testing the effects of e-mailed personalized feedback on risky alcohol use among college students.

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Although research utilizing the Internet to intervene with college student drinkers is growing, this study is the first to investigate the use of a theoretically-based and empirically supported personalized feedback form delivered via a single e-mail to college students.


Students (n=191) completed measures of their alcohol use, related consequences, and peer perceptions at baseline and 6weeks after the intervention. Students were randomly assigned to receive either e-mailed personalized feedback or e-mailed generic feedback.


Students who received e-mailed personalized feedback reported consuming significantly fewer drinks in a given week, as well as a fewer number of days being drunk in the previous 30days. They also exhibited a significant reduction in the number of days they perceived their peers to have drunk alcohol and in the amount of alcohol they perceived their peers to consume per drinking occasion.


e-Mailed personalized feedback appears to help students become more aware of normative drinking behavior and reduce the quantity of alcohol they consume. Furthermore, e-mailed personalized feedback may be a cost-effective manner in which to intervene with college student drinkers.


Alcohol; College students; Personalized feedback; e-Mail

[Indexed for MEDLINE]

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