Format

Send to

Choose Destination

See 1 citation found using an alternative search:

J Safety Res. 2007;38(4):407-11. Epub 2007 Jul 17.

Prompting safety-belt use in the context of a belt-use law: the flash-for life revisited.

Author information

1
Center for Applied Behavior Systems, Department of Psychology, Virginia Tech, Virginia 24061, USA.

Abstract

PROBLEM:

Safety-belt use reduces motor vehicle crash-related morbidity and mortality, yet an estimated 18% of drivers do not consistently buckle up (NHTSA, 2005). In 1985, Geller and colleagues developed an interpersonal Flash-for-Life prompt that increased belt use among 22% of 1,087 unbuckled drivers (Geller, Bruff, & Nimmer, 1985).

METHOD:

The Flash-for-Life intervention was re-introduced at a large university with high safety-belt use (i.e., 80%). College students stood at parking-lot entrance/exits and "flashed" signs with the message, "Please Buckle Up, I Care" to unbuckled drivers.

RESULTS:

Of 427 unbuckled drivers observed, 30% of these complied with the prompt. Male drivers were significantly more likely to comply with prompts delivered by females.

DISCUSSION:

Compliance was higher than in the 1985 study, indicating a high baseline rate of safety-belt use does not negate potential beneficial influence of a prompting intervention. This intervention is particularly effective with college-aged males, a sub-group of the driving population least likely to buckle-up.

IMPACT ON INDUSTRY:

A simple behavioral prompt could be used at most industrial complexes to increase safety-belt use among vehicle occupants who are not buckled-up.

PMID:
17884427
DOI:
10.1016/j.jsr.2007.04.002
[Indexed for MEDLINE]

Supplemental Content

Full text links

Icon for Elsevier Science
Loading ...
Support Center