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AIDS Educ Prev. 2017 Jun;29(3):228-240. doi: 10.1521/aeap.2017.29.3.228.

CDC'S Testing Makes Us Stronger (TMUS) Campaign: Was Campaign Exposure Associated With HIV Testing Behavior Among Black Gay and Bisexual Men?

Author information

1
Division of HIV/AIDS Prevention, Centers for Disease Control and Prevention, Atlanta, Georgia.
2
RTI International, Research Triangle Park, North Carolina.

Abstract

This study assessed exposure among Black gay, bisexual, and other men who have sex with men (BMSM) to a communication campaign, Testing Makes Us Stronger (TMUS), and its association with HIV testing to determine campaign effectiveness. Data from an online survey (N = 3,105) were analyzed using propensity score weight-adjusted logistic regression to examine the effect of exposure on HIV testing. Among BMSM aged 18-44 (n = 702), 43.2% reported TMUS exposure. The majority of those exposed were aged 25-34 (54%), HIV-negative (65%), and had some college education (87%). TMUS exposure was associated with reported increased HIV testing behaviors at 6- and 12-month frequencies. Communication campaigns with clear implementation strategies, focused objectives, and online and event presence can be associated with longer-term outcomes such as HIV testing.

PMID:
28650228
DOI:
10.1521/aeap.2017.29.3.228
[Indexed for MEDLINE]

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