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Health Care Women Int. 2019 Jul 24:1-17. doi: 10.1080/07399332.2019.1639707. [Epub ahead of print]

Beauty stereotypes as a form of violence in Spanish context: A mixed-method model.

Author information

1
a Faculty of Nursing, University of Murcia , Murcia , Spain.
2
b Faculty of Health Sciences, University of Alicante , Alicante , Spain.
3
c Faculty of Nursing, University of Murcia , Murcia , Spain.
4
d Nursing, Women and Care Research Group, University of Murcia , Murcia , Spain.

Abstract

The authors' purpose was to analyse the influence of beauty stereotypes on the everyday life of men and women and the behaviours adopted in order to satisfy such ideals using mixed methods of an exploratory nature. Taking into account that 76.7% of participants agree that the current established beauty stereotypes affect their everyday lives, we aim to explain the influence of beauty stereotypes and the behaviours adopted in order to comply with them. Assessing the degree of assimilation of gender-related socio-cultural beauty stereotypes allows us to examine how this can trigger behavioural responses in order to shape one's identity.

KEYWORDS:

Body image; mixed method; self-concept; stereotyping; violence against women

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