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AIDS Behav. 2019 May;23(5):1240-1249. doi: 10.1007/s10461-019-02392-0.

Recalling, Sharing and Participating in a Social Media Intervention Promoting HIV Testing: A Longitudinal Analysis of HIV Testing Among MSM in China.

Cao B1,2,3, Saha PT4, Leuba SI4, Lu H4, Tang W2,3,4, Wu D2,3, Ong J3,5, Liu C6, Fu R7, Wei C8, Tucker JD9,10,11,12,13.

Author information

1
Shenzhen University, Shenzhen, China.
2
University of North Carolina - Project China, Guangzhou, China.
3
SESH (Social Entrepreneurship to Spur Health), Guangzhou, China.
4
University of North Carolina at Chapel Hill, Chapel Hill, NC, USA.
5
London School of Hygiene and Tropical Medicine, London, UK.
6
University of California San Diego, San Diego, CA, USA.
7
Guangzhou Center of Disease Control and Prevention, Guangzhou, China.
8
Rutgers University, Piscataway, NJ, USA.
9
University of North Carolina - Project China, Guangzhou, China. jdtucker@med.unc.edu.
10
SESH (Social Entrepreneurship to Spur Health), Guangzhou, China. jdtucker@med.unc.edu.
11
University of North Carolina at Chapel Hill, Chapel Hill, NC, USA. jdtucker@med.unc.edu.
12
London School of Hygiene and Tropical Medicine, London, UK. jdtucker@med.unc.edu.
13
Guangdong Provincial Skin Diseases and STI Control, Number 2 Lujing Road, Guangzhou, 510095, China. jdtucker@med.unc.edu.

Abstract

Social media interventions may enhance HIV services among key populations, including men who have sex with men (MSM). This longitudinal analysis examined the effect of recalling, sharing, and participating in different components of a social media intervention on HIV testing among MSM. The social media intervention included six images/texts and information about an online local community contest to promote testing. Of the 1033 men, they recalled a mean of 2.7 out of six images and shared an average of one image online. 34.5% of men recalled information on the online local community contest and engaged in a mean of 1.3 contest. Recalling images/texts (aOR = 1.13, 95% CI 1.02-1.25) and recalling a local contest (aOR = 1.59, 95% CI 1.13-1.24) were associated with facility-based HIV testing. This study has implications for the development and evaluation of social media interventions to promote HIV testing.

KEYWORDS:

China; HIV; Intervention; MSM; Social media

PMID:
30632008
PMCID:
PMC6511317
[Available on 2020-05-01]
DOI:
10.1007/s10461-019-02392-0

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