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Curr Opin Psychol. 2016 Jun 1;9:6-10.

Social media interventions to prevent HIV: A review of interventions and methodological considerations.

Author information

1
University of North Carolina, Project-China, No. 2 Lujing Road, Guangzhou, China 510095 ; Guangdong Provincial Centres for Skin Diseases and STI Control, No. 2 Lujing Road, Guangzhou, China, 510095.
2
University of North Carolina, Project-China, No. 2 Lujing Road, Guangzhou, China 510095.
3
University of Michigan, Program in Survey Methodology, Institute for Social Research, 426 Thompson Street, Ann Arbor, Michigan, United States, 48104.

Abstract

Persistent new HIV infections and risky behaviors underscore the need for enhanced HIV prevention. Social media interventions may promote safe sexual behaviors, increase HIV testing uptake, and promote safe injection behaviors. This review discusses how social media interventions tap into the wisdom of crowds through crowdsourcing, build peer-mentored communities, and deliver interventions through social networks. Social media HIV prevention interventions are constrained by ethical issues, low social media usage among some key populations, and implementation issues. Comprehensive measurement of social media interventions to prevent HIV is necessary, but requires further development of metrics.

KEYWORDS:

HIV; MSM; behavioral intervention; key population; prevention; social media; youth

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