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Nutrients. 2018 Mar 30;10(4). pii: E435. doi: 10.3390/nu10040435.

Influence of Mothers' Nutrition Knowledge and Attitudes on Their Purchase Intention for Infant Cereal with No Added Sugar Claim.

Author information

1
School of Nutrition and Health Sciences, Taipei Medical University, Taipei 110, Taiwan. b506100083@tmu.edu.tw.
2
School of Nutrition and Health Sciences, Taipei Medical University, Taipei 110, Taiwan. ychien@tmu.edu.tw.
3
School of Nutrition and Health Sciences, Taipei Medical University, Taipei 110, Taiwan. susanchang@tmu.edu.tw.
4
Graduate Institute of Metabolism and Obesity Sciences, College of Nutrition, Taipei Medical University, Taipei 110, Taiwan. susanchang@tmu.edu.tw.
5
School of Nutrition and Health Sciences, Taipei Medical University, Taipei 110, Taiwan. yichun@tmu.edu.tw.

Abstract

A higher sugar intake in infancy might result in a predisposition to a higher sugar intake in later childhood. In Taiwan, many commercial infant and toddler foods with nutrition claims have high sugar content. This study explored the influence of mothers' knowledge and attitudes on their purchase intention for infant food with nutrition claims. This study was a cross-sectional survey. An online survey was distributed to 940 mothers who had a child aged between 4 months and 3 years; 40% of mothers tend to misunderstand that "no added sugar" (NAS) indicates no sugar or less sugar content and, thus, that NAS infant cereal is healthy. Approximately 50-70% of mothers believe that NAS infant cereal is more natural, healthier, and contains less sugar. Attitude toward the NAS claim was found to be a mediating variable between sugar-related knowledge and purchase intention. The lower the level of sugar-related knowledge was, the more positive the attitude toward NAS infant cereal and the higher the purchase intention for NAS infant cereal were. In the future, regulation of no added sugar is needed to avoid the misleading information and mothers' sugar-related knowledge need to be improved through nutrition education.

KEYWORDS:

attitude; infant; mother; no added sugar; nutrition knowledge; purchase intention; sugar

PMID:
29601544
PMCID:
PMC5946220
DOI:
10.3390/nu10040435
[Indexed for MEDLINE]
Free PMC Article

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