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Items: 4


Can Evaluative Conditioning Change Well-Established Attitudes Towards Popular Brands? Your Brain Says Yes Even Though Your Mouth Says No.

Bosshard S, Koller M, Walla P.

Brain Sci. 2019 May 10;9(5). pii: E106. doi: 10.3390/brainsci9050106.


Consumer neuroscience to inform consumers-physiological methods to identify attitude formation related to over-consumption and environmental damage.

Walla P, Koller M, Meier JL.

Front Hum Neurosci. 2014 May 20;8:304. doi: 10.3389/fnhum.2014.00304. eCollection 2014. No abstract available.


Neuromarketing and consumer neuroscience: contributions to neurology.

Javor A, Koller M, Lee N, Chamberlain L, Ransmayr G.

BMC Neurol. 2013 Feb 6;13:13. doi: 10.1186/1471-2377-13-13.


Objective measures of emotion related to brand attitude: a new way to quantify emotion-related aspects relevant to marketing.

Walla P, Brenner G, Koller M.

PLoS One. 2011;6(11):e26782. doi: 10.1371/journal.pone.0026782. Epub 2011 Nov 2.

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