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Appetite. 2017 May 1;112:69-77. doi: 10.1016/j.appet.2016.12.032. Epub 2016 Dec 28.

Meat and masculinity in the Norwegian Armed Forces.

Author information

1
Centre for Development and the Environment (SUM), University of Oslo, Pb. 1116 Blindern, 0317 Oslo, Norway. Electronic address: charlotte.kildal@sum.uio.no.
2
Centre for Development and the Environment (SUM), University of Oslo, Pb. 1116 Blindern, 0317 Oslo, Norway.

Abstract

In 2013, the Norwegian Armed Forces decided to introduce a meat reduction scheme in its military mess halls, for both health reasons and environmental concerns. This article explores Norwegian soldiers' reactions to the introduction of Meat free Monday, and their attitudes towards reducing meat consumption. As of yet, Meat free Monday has not been implemented due to both structural and contextual challenges. We explore both the process and potential of the Norwegian military's Meat free Monday initiative to promote sustainable and climate friendly diets. We found significant barriers preventing the military from implementing Meat free Monday. The main reason behind the resistance to reduce meat consumption among Norwegian soldiers was meat's associations with protein, masculinity and comfort. Our results underline the importance of acknowledging the social and cultural role of food. The study is qualitative and uses focus group interviews as its main methodology.

KEYWORDS:

Masculinity; Meat; Mentality; Military; Norwegian Armed Forces; Soldiers’ diets; Sustainable diets

PMID:
28040506
DOI:
10.1016/j.appet.2016.12.032
[Indexed for MEDLINE]

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