Format

Send to

Choose Destination
Foods. 2017 May 30;6(6). pii: E42. doi: 10.3390/foods6060042.

Perception of Organic Food Consumption in Romania.

Author information

1
Faculty of Economic Sciences, Valahia University, Carol I Bvd, No.2, Targoviste 130024, Romania. anki.p_2007@yahoo.com.
2
Faculty of Banking and Finance, Accountancy and Business Administration, Titu Maiorescu University, Calea Vacaresti Street, No.189, Bucharest 040051, Romania. nelly_oncioiu@yahoo.com.
3
Faculty of Economic Sciences, Valahia University, Carol I Bvd, No.2, Targoviste 130024, Romania. petrescu.marius_m@yahoo.com.

Abstract

This study provides insight into the attitude of Romanian consumers towards organic food. Furthermore, it examines the sustainable food production system in Romania from the perspective of consumer behavior. This study used a mathematical model of linear regression with the main purpose being to determine the best prediction for the dependent variable when given a number of new values for the independent variable. This empirical research is based on a survey with a sample of 672 consumers, which uses a questionnaire to analyze their intentions towards sustainable food products. The results indicate that a more positive attitude of consumers towards organic food products will further strengthen their purchasing intentions, while the status of the consumption of organic consumers will not affect their willingness to purchase organic food products. Statistics have shown that sustainable food consumption is beneficial for health, so it can also become a profitable business in Romania. Furthermore, food sustainability in Romania depends on the ability of an organic food business to adapt to the new requirements of green consumption.

KEYWORDS:

consumer behavior; food security; organic foods; sustainable consumption

Supplemental Content

Full text links

Icon for Multidisciplinary Digital Publishing Institute (MDPI) Icon for PubMed Central
Loading ...
Support Center