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Cancer. 1998 Dec 15;83(12 Suppl Robert):2742-5.

Designing an effective counteradvertising campaign--Massachusetts.

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Arnold Communications, Boston, Massachusetts 02119, USA.


In this report, the author reviews the major lessons from the Massachusetts tobacco counteradvertising efforts. Ms. Miller ties in the Massachusetts three-pronged campaign of youth prevention, adult cessation, and public support with focus group-tested counteradvertising strategies.

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