Format

Send to

Choose Destination
See comment in PubMed Commons below
J Exp Psychol Gen. 1998 Sep;127(3):286-303.

Replicable unconscious semantic priming.

Author information

1
Department of Psychology, University of Washington, Seattle 98195-1525, USA. seandr@microsoft.com

Abstract

In 4 experiments, subjects classified visually presented target words as pleasant-unpleasant words or male-female first names. Prime words were similar (congruent) or dissimilar (incongruent) in meaning to targets. Brief duration of prime words (17, 33, or 50 ms), along with pre- and postmasking, prevented most subjects from perceiving their physical and semantic properties. By constraining response latencies to fall within a response window--a narrow time band that occurred earlier than subjects would ordinarily respond--these experiments consistently produced subliminal priming effects, indicated by greater error rates for incongruent than congruent priming trials. This conclusion was confirmed by analyzing magnitude of priming as a regression function of prime perceptibility using the method of A. G. Greenwald, M. R. Klinger, and E. S. Schuh (1995). The data of each experiment passed their significant-intercept criterion for demonstrating unconscious cognition.

PMID:
9742717
[Indexed for MEDLINE]
PubMed Commons home

PubMed Commons

0 comments
How to join PubMed Commons

    Supplemental Content

    Full text links

    Icon for American Psychological Association
    Loading ...
    Support Center