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Percept Mot Skills. 1998 Feb;86(1):347-50.

Impression formation as a function of male baldness.

Author information

1
School of Communication, University of Central Florida, Orlando 32816-1344, USA.

Abstract

A computer-morphing procedure was used to produce a "full cranial hair" photograph for comparisons of perceptions by 96 undergraduates of a photograph of a naturally bald 30-yr.-old man on 13 dependent measures derived from 30 semantic differential scales. Analysis showed the full-hair condition was rated significantly more dominant, dynamic, and masculine than the bald condition. While the model was also perceived as younger in the full-hair condition, there was no difference in mean ratings of attractiveness between photographs.

PMID:
9530759
DOI:
10.2466/pms.1998.86.1.347
[Indexed for MEDLINE]

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