Pure versus hybrid: performance implications of Porter's generic strategies

Health Care Manage Rev. 1997 Fall;22(4):47-60. doi: 10.1097/00004010-199710000-00008.

Abstract

This article identifies the strategic types in the hospital industry based on the hospital's use of Porter's generic strategies in their pure and hybrid forms. The article also examines differences in performance of hospitals across strategic types. Results indicate that hospitals that follow a focussed cost leadership strategy, in general, have superior performance on a variety of performance measures, while hospitals that use a combination of cost leadership and differentiation perform the poorest. Implications of findings for hospital administrators are also discussed.

MeSH terms

  • Cost Control / trends
  • Economic Competition / trends
  • Forecasting
  • Hospital Administration / economics
  • Hospital Administration / trends*
  • Hospital Costs / trends
  • Humans
  • Leadership*
  • Marketing of Health Services / economics*
  • Marketing of Health Services / trends
  • United States