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Am J Public Health. 1997 May;87(5):849-51.

A pricing strategy to promote low-fat snack choices through vending machines.

Author information

1
Division of Epidemiology, School of Public Health, University of Minnesota, Minneapolis 55454-1015, USA.

Abstract

OBJECTIVES:

This study examined the role of price on purchases of low-fat snacks from vending machines.

METHODS:

Sales of low-fat and regular snacks were monitored in nine vending machines during a 4-week baseline, a 3-week intervention in which prices of low-fat snacks were reduced 50%, and 3 weeks postintervention.

RESULTS:

The proportion of low-fat snacks purchased was 25.7%, 45.8%, and 22.8% in the three periods, respectively. Total snack purchases did not vary by period.

CONCLUSIONS:

Reducing relative prices may be effective in promoting lower-fat food choices in the population. Vending machines may be a feasible method for implementing such nutrition interventions.

PMID:
9184519
PMCID:
PMC1381063
DOI:
10.2105/ajph.87.5.849
[Indexed for MEDLINE]
Free PMC Article

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