A study was carried out in a slum area of South Calcutta to assess the impact of the current mass education programme against AIDS. Two hundred and six residents, mainly of lower middle class, aged 18-60 years of both sexes were selected at random. They were interviewed to know their perception and sources of information about AIDS. Two-third of them had their own TV and radio, which they watched/heard for about three and half hours each day. Another 28% watched TV outside for about one and half hours a day. About 46% were daily readers and 20% occasional readers of newspapers. Fifty nine percent knew about persons vulnerable to get AIDS, but most of them associated it to promiscuity only. Avoiding it was the main means known to them for preventing AIDS. The role of condom in it was known to only 2.5% residents. The source of their knowledge was mainly TV, either alone or with other mass media (67%). Such knowledge was related to higher education. To make perception about AIDS more effective, it is suggested that local health and voluntary agencies should involve the community in the AIDS education programme along with the back-up of mass media. An apex agency solely responsible for AIDS education should be set up for each big city to co-ordinate the activities of local agencies.
PIP: 206 mainly poor and lower middle-class residents of the Chetla slum of South Calcutta were interviewed with regard to their perceptions and sources of information about AIDS. The goal was to assess the impact of the current mass education program against AIDS. One member was randomly selected from each of 206 families to participate in the study. Respondents were aged 16-80 years, of mean age 35-42 years, 43.7% male, 80% married, 19% illiterate, and 94% Hindu. 66% had their own television and radio which they watched/heard for approximately 3.5 hours daily. Another 28% watched television outside for approximately 1.5 hours each day. Approximately 46% and 20% were daily and occasional newspaper readers, respectively. 59% knew about people vulnerable to contracting AIDS, but most associated HIV risk only with promiscuity and prostitution. Avoiding such behavior was deemed to be the best way to avoid contracting HIV. Only 2.5% knew that condom use can protect against HIV infection. The source of that knowledge was mainly television, either alone or with other mass media. Such knowledge was related to higher education. The authors suggest that local health and voluntary agencies involve the community in the AIDS education program, backed up by the mass media. An agency solely responsible for AIDS education should be established in each major city to coordinate local agency activities.