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Pharmacotherapy. 1996 Jan-Feb;16(1):103-7.

Pharmaceutical marketing: implications for medical residency training.

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Department of Family Practice, Carolinas Medical Center, Charlotte, NC 28232-2861, USA.


An educational intervention was developed to improve family practice residents' ability to obtain useful information from pharmaceutical representatives. The curriculum is based on the traditional one-on-one drug detail. The objectives are to develop residents' skills in controlling the interview, promote skills for critically analyzing drug-promotional material, and discuss ethical issues. The contents include an assessment tool, suggested readings, and interview questions with rationale. After 5 years, residents' confidence in all areas of the curriculum improved significantly.

[Indexed for MEDLINE]

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