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Risk Anal. 1994 Oct;14(5):789-98.

Evaluating risk communications: completing and correcting mental models of hazardous processes, Part II.

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School of Public Policy, Georgia Institute of Technology, Atlanta 30332.


We propose a decision-analytic framework, called the mental models approach, for evaluating the impact of risk communications. It employs multiple evaluation methods, including think-aloud protocol analysis, problem solving, and a true-false test that allows respondents to express uncertainty about their answers. The approach is illustrated in empirical comparisons of three brochures about indoor radon.

[Indexed for MEDLINE]

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