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Health Care Manage Rev. 1995 Summer;20(3):68-76.

Physician attitudes toward pharmaceutical sales representatives.

Author information

1
School of Business, Pennsylvania State University, Erie, USA.

Abstract

Physicians in northwestern Pennsylvania were surveyed to identify the factors that influenced their attitudes toward pharmaceutical sales representatives (PSRs). The results suggest that physicians' attitudes were influenced by the information and educational support they received from PSRs, selling techniques used by the PSRs to promote their products, and the volume of patients they saw.

PMID:
7591754
[Indexed for MEDLINE]

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