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J Exp Psychol Hum Percept Perform. 1984 Oct;10(5):601-21.

Abrupt visual onsets and selective attention: evidence from visual search.

Abstract

The effect of temporal discontinuity on visual search was assessed by presenting a display in which one item had an abrupt onset, while other items were introduced by gradually removing line segments that camouflaged them. We hypothesized that an abrupt onset in a visual display would capture visual attention, giving this item a processing advantage over items lacking an abrupt leading edge. This prediction was confirmed in Experiment 1. We designed a second experiment to ensure that this finding was due to attentional factors rather than to sensory or perceptual ones. Experiment 3 replicated Experiment 1 and demonstrated that the procedure used to avoid abrupt onset--camouflage removal--did not require a gradual waveform. Implications of these findings for theories of attention are discussed.

PMID:
6238122
DOI:
10.1037//0096-1523.10.5.601
[Indexed for MEDLINE]

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