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Gen Hosp Psychiatry. 1987 Sep;9(5):368-71.

Appraisal of marketing approaches for consultation-liaison psychiatry.

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1
Division of Consultation-Liaison Psychiatry, Mount Sinai Medical Center, New York.

Abstract

The high prevalence of undetected and undertreated mental disorders in the general health care sector suggests that the active "marketing" strategies proposed in these articles are overdue. However, a more extensive data base that documents the need for psychiatric involvement in the medical setting and assesses the capacities of other mental health professionals to substitute for consultation-liaison (C-L) psychiatrists in clinical care, teaching, and research is urgently needed and will prove to be the most potent marketing tool available to the specialty.

PMID:
3678809
[Indexed for MEDLINE]
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