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Aesthet Surg J. 2019 Oct 2. pii: sjz264. doi: 10.1093/asj/sjz264. [Epub ahead of print]

Predicting Public Interest in Nonsurgical Cosmetic Procedures Using Google Trends.

Author information

1
Stanford University School of Medicine, Stanford, CA.
2
Division of Plastic Surgery, Department of Surgery, University of Washington School of Medicine, Seattle, WA.
3
New York University School of Medicine, New York, NY.
4
Division of Plastic Surgery, Department of Surgery, Stanford University School of Medicine, Stanford, CA.

Abstract

BACKGROUND:

Google Trends (GT) provides cost-free, customizable analyses of search traffic for specified terms entered into Google's search engine. GT may inform plastic surgery marketing decisions and resource allocation.

OBJECTIVES:

To determine GT's utility in tracking and predicting public interest in nonsurgical cosmetic procedures and to examine trends over time of public interest in nonsurgical procedures.

METHODS:

GT search volume for terms in 6 ASPS and ASAPS nonsurgical procedure categories (Botox® injections, chemical peel, laser hair removal, laser skin resurfacing, microdermabrasion and soft tissue fillers (subcategories: collagen, fat and hyaluronic acid) were compared to ASPS and ASAPS case volumes for the available dates between January 2004 and March 2019 using univariate linear regression with p<0.01 as cutoff for significance.

RESULTS:

Total search volume varied by search term within the US and internationally. Significant positive correlations were demonstrated for 17 GT terms in all six ASPS and ASAPS categories: "Botox®", "collagen injections", "collagen lip injections" with both databases; "chemical skin peel", "skin peel", "acne scar treatment", "CO2 laser treatment", "dermabrasion", "collagen injections", "collagen lip injections", "fat transfer", "hyaluronic acid fillers", "hyaluronic acid injection", "hyaluronic acid injections", "Juvederm®", and "fat transfer" with just one database. Many search terms were not significant, emphasizing the need for careful selection of search terms.

CONCLUSIONS:

Our analysis further elaborates on recent characterization of GT as a powerful and intuitive data set for plastic surgeons, with the potential to accurately gauge global and national interest in topics and procedures related to nonsurgical cosmetic procedures.

PMID:
31574152
DOI:
10.1093/asj/sjz264

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