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Stud Health Technol Inform. 2019 Aug 21;264:1293-1297. doi: 10.3233/SHTI190435.

Understanding Perceptions and Attitudes in Breast Cancer Discussions on Twitter.

Author information

Department of Medicine, Center for Health Outcomes and Informatics Research Loyola University Chicago, Maywood, IL, USA.
Department of Health Outcomes and Biomedical Informatics, University of Florida, Gainesville, FL, USA.
Department of Advertising, University of Florida, Gainesville, FL, USA.
School of Information, Florida State University, Tallahassee, Florida, USA.
Departiment of Health Services Research, Management and Policy, University of Florida, Gainesville, Florida, USA.
Departiment of Epidemiology, University of Florida, Gainesville, Florida, USA.


Among American women, the rate of breast cancer is only second to lung cancer. An estimated 12.4% women will develop breast cancer over the course of their lifetime. The widespread use of social media across the socio-economic spectrum offers unparalleled ways to facilitate information sharing, in particular as it pertains to health. Social media is also used by many healthcare stakeholders, ranging from government agencies to healthcare industry, to disseminate health information and to engage patients. The purpose of this study is to investigate people's perceptions and attitudes related to breast cancer, especially those that are related to physical activities, on Twitter. To achieve this, we first identified and collected tweets related to breast cancer; and then used topic modeling and sentiment analysis techniques to understand discussion themes and quantify Twitter users' perceptions and emotions with respect tobreast cancer to answer 5 research questions.


Analysis; Breast Cancer; Social Media

[Indexed for MEDLINE]

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