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Br J Dermatol. 2019 Apr 10. doi: 10.1111/bjd.17993. [Epub ahead of print]

Facebook Advertising for Cancer Prevention: A Pilot Study.

Author information

1
Program for Clinical Research, Department of Dermatology, University of California San Francisco.
2
Department of Dermatology, University of California San Francisco.
3
Department of Dermatology, University of Pennsylvania.

Abstract

Facebook and other social media platforms have been used to influence public opinion, political behavior, and retail. However, Facebook can also be used as an opportunity for public health promotion. Indoor tanning is a known carcinogen, with a direct dose-response relationship to melanoma. The risk of melanoma is higher when initial exposure occurs at a young age (<35 years). According to the 2015 National Health Interview Survey, 3.5% of US adults, and 20.4% of non-Hispanic white women, report using indoor tanning beds in the past year. This article is protected by copyright. All rights reserved.

PMID:
30972743
DOI:
10.1111/bjd.17993

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