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Transfusion. 2019 Mar 23. doi: 10.1111/trf.15268. [Epub ahead of print]

(Non-)donor demographics, donation willingness, and the donor career.

Piersma TW1,2,3, Merz EM1,2,3.

Author information

1
Department of Donor Medicine Research, Sanquin Research, Amsterdam, The Netherlands.
2
Center for Philanthropic Studies, Vrije Universiteit, Amsterdam, The Netherlands.
3
Department of Sociology, Vrije Universiteit, Amsterdam, The Netherlands.

Abstract

Donation willingness is generally high but registering with donor centers lags behind. We need to understand why and when during the life course which groups of individuals are motivated to donate. With this knowledge, we can design targeted recruitment and retention strategies and improve evidence-based donor management.

PMID:
30903700
DOI:
10.1111/trf.15268

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