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Prev Med Rep. 2019 Feb 8;14:100830. doi: 10.1016/j.pmedr.2019.100830. eCollection 2019 Jun.

A cigarette pack by any other color: Youth perceptions mostly align with tobacco industry-ascribed meanings.

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Division of Adolescent Medicine, Department of Pediatrics, Stanford University, United States of America.
Stanford Prevention Research Center, Stanford University, United States of America.
Stanford Research into the Impact of Tobacco Advertising, Stanford University, United States of America.


•Youth interpret cigarette pack-colors in line with industry-intended associations.•Product-packaging restrictions may be circumvented by use of colors that misrepresent product harms.•43.2% of participants attributed extra strong to the black cigarette pack.•35.6% of participants ascribed rich to gold.•31.1% of participants ascribed menthol to green.

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