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Prev Med Rep. 2019 Feb 8;14:100830. doi: 10.1016/j.pmedr.2019.100830. eCollection 2019 Jun.

A cigarette pack by any other color: Youth perceptions mostly align with tobacco industry-ascribed meanings.

Author information

1
Division of Adolescent Medicine, Department of Pediatrics, Stanford University, United States of America.
2
Stanford Prevention Research Center, Stanford University, United States of America.
3
Stanford Research into the Impact of Tobacco Advertising, Stanford University, United States of America.

Abstract

•Youth interpret cigarette pack-colors in line with industry-intended associations.•Product-packaging restrictions may be circumvented by use of colors that misrepresent product harms.•43.2% of participants attributed extra strong to the black cigarette pack.•35.6% of participants ascribed rich to gold.•31.1% of participants ascribed menthol to green.

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