Format

Send to

Choose Destination
J Med Internet Res. 2018 Nov 19;20(11):e11669. doi: 10.2196/11669.

Hookah-Related Posts to Twitter From 2017 to 2018: Thematic Analysis.

Author information

1
Keck School of Medicine of University of Southern California, Los Angeles, CA, United States.
2
Department of Computer Science, University of Southern California, Los Angeles, CA, United States.

Abstract

BACKGROUND:

Hookah (or tobacco waterpipe) use has recently become prevalent in the United States. The contexts and experiences associated with hookah use are unclear, yet such information is abundant via publicly available hookah users' social media postings.

OBJECTIVE:

In this study, we utilized Twitter data to characterize Twitter users' recent experiences with hookah.

METHODS:

Twitter posts containing the term "hookah" were obtained from April 1, 2017 to 29 March, 2018. Text classifiers were used to identify clusters of topics that tended to co-occur in posts (n=176,706).

RESULTS:

The most prevalent topic cluster was Person Tagging (use of @username to tag another Twitter account in a post) at 21.58% (38,137/176,706) followed by Promotional or Social Events (eg, mentions of ladies' nights, parties, etc) at 20.20% (35,701/176,706) and Appeal or Abuse Liability (eg, craving, enjoying hookah) at 18.12% (32,013/176,706). Additional topics included Hookah Use Behavior (eg, mentions of taking a "hit" of hookah) at 11.67% (20,603/176,706), Polysubstance Use (eg, hookah use along with other substances) at 10.95% (19,353/176,706), Buying or Selling (eg, buy, order, purchase, sell) at 9.37% (16,552/176,706), and Flavors (eg, mint, cinnamon, watermelon) at 1.66% (2927/176,706). The topic Dislike of Hookah (eg, hate, quit, dislike) was rare at 0.59% (1043/176,706).

CONCLUSIONS:

Social events, appeal or abuse liability, flavors, and polysubstance use were the common contexts and experiences associated with Twitter discussions about hookah in 2017-2018. Considered in concert with traditional data sources about hookah, these results suggest that social events, appeal or abuse liability, flavors, and polysubstance use warrant consideration as targets in future surveillance, policy making, and interventions addressing hookah.

KEYWORDS:

Twitter; flavors; hookah; infodemiology; nicotine; social media; social smoking; waterpipe

Supplemental Content

Full text links

Icon for JMIR Publications Icon for PubMed Central
Loading ...
Support Center