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Am Soc Clin Oncol Educ Book. 2018 May 23;(38):894-902. doi: 10.1200/EDBK_204453.

Integrating Social Media in Modern Oncology Practice and Research.

Author information

1
From the Department of Medical Oncology and Therapeutics Research, City of Hope Comprehensive Medical Center, Duarte, CA; Department of Surgery, David Geffen School of Medicine at University of California Los Angeles, CA; Department of Medical Oncology and Therapeutics Research, City of Hope Comprehensive Cancer Center, Duarte, CA; Department of Radiation Medicine, Lowell General Hospital, MA; Division of Hematology and Oncology, Department of Medicine, University of Florida College of Medicine, Gainesville, FL.

Abstract

The widespread adoption and diffusion of social media provides oncology professionals with a unique and unprecedented opportunity to engage with the public. However, there remains a paucity of literature examining how clinicians and researchers can effectively use social media to complement modern oncology practice and research. In this review, we dissect the benefits and risks of professional social media use in oncology and offer several best practices for clinicians and researchers to achieve effective engagement. We also describe how to participate constructively in Twitter conversations at the time of medical or scientific conferences. Additionally, we demonstrate how to communicate appropriately and safely with patients and families online. Finally, we explore the exciting and nascent field of social media research and highlight the need to investigate its potential value in personalized cancer medicine.

PMID:
30231349
DOI:
10.1200/EDBK_204453
[Indexed for MEDLINE]

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