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Health Place. 2018 Sep;53:62-70. doi: 10.1016/j.healthplace.2018.06.011. Epub 2018 Jul 26.

Disparities in retail marketing for menthol cigarettes in the United States, 2015.

Author information

1
Lineberger Comprehensive Cancer Center, University of North Carolina, Chapel Hill, 450 West Drive, Chapel Hill, NC 27599, USA.
2
Stanford Prevention Research Center, Stanford University School of Medicine, 3300 Hillview Road Suite 120, Palo Alto, CA 94304, USA.
3
Department of Health Behavior, University of North Carolina, Chapel Hill, 303 Rosenau Hall, Chapel Hill, NC 27599, USA.
4
Lineberger Comprehensive Cancer Center, University of North Carolina, Chapel Hill, 450 West Drive, Chapel Hill, NC 27599, USA; Department of Health Behavior, University of North Carolina, Chapel Hill, 303 Rosenau Hall, Chapel Hill, NC 27599, USA. Electronic address: kurt_ribisl@unc.edu.

Abstract

This study describes retail marketing for menthol cigarettes and its relationship with neighborhood demographics in a national sample of tobacco retailers in the United States. Mixed-effects models were used to examine three outcomes: menthol cigarette exterior advertising, menthol cigarette price promotions, and the pack price of menthol and non-menthol cigarettes. Thirty-eight percent of retailers displayed at least one menthol advertisement on the store exterior and 69% advertised price promotions. Retail advertising was more common in neighborhoods in the second (OR = 1.5 [1.1, 2.0]) and fourth (OR = 1.9 [1.3, 2.7]) quartiles of Black residents as compared to the lowest quartile. Menthol advertising was more prevalent in the third (OR = 1.4 [1.0, 1.9]) and lowest (OR = 1.6 [1.2, 2.2]) income quartiles as compared to the highest quartile. Price promotions for Newport were more common in neighborhoods with the highest quartile of Black residents (OR = 1.8 [1.2, 2.7]). Prices of Newport were cheaper in neighborhoods with the highest quartiles of youth, Black residents, and lower-income households. Policies that restrict the sales and marketing of menthol cigarettes are needed to address disparities.

KEYWORDS:

Health disparities; Menthol; Retail marketing; Tobacco

PMID:
30055469
PMCID:
PMC6161357
[Available on 2019-09-01]
DOI:
10.1016/j.healthplace.2018.06.011
[Indexed for MEDLINE]

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