Format

Send to

Choose Destination
Nat Commun. 2018 Jul 20;9(1):2843. doi: 10.1038/s41467-018-05201-9.

Differential temporal salience of earning and saving.

Author information

1
Department of Human Development, Cornell University, Ithaca, 14853-4401, NY, USA. hkesong@gmail.com.
2
Human Neuroscience Institute, Cornell University, Ithaca, 14853-4401, NY, USA. hkesong@gmail.com.
3
Department of Human Development, Cornell University, Ithaca, 14853-4401, NY, USA.
4
Human Neuroscience Institute, Cornell University, Ithaca, 14853-4401, NY, USA.
5
Department of Human Development, Cornell University, Ithaca, 14853-4401, NY, USA. anderson@cornell.edu.
6
Human Neuroscience Institute, Cornell University, Ithaca, 14853-4401, NY, USA. anderson@cornell.edu.

Abstract

People are often characterized as poor savers. Here we examined whether cues associated with earning and saving have differential salience for attention and action. We first modeled earning and saving after positive and negative variants of monetary reinforcement, i.e., gains versus avoiding loss. Despite their equivalent absolute magnitude in a monetary incentive task, colors predicting saving were judged to appear after those that predicted earning in a temporal-order judgment task. This saving posteriority effect also occurred when savings were framed as earnings that come slightly later. Colors predicting savings, whether they acquired either negative or positive value, persisted in their posteriority. An attentional asymmetry away from money-saved relative to money-earned, potentially contributes to decreased everyday salience and future wealth.

Supplemental Content

Full text links

Icon for Nature Publishing Group Icon for PubMed Central
Loading ...
Support Center