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Clin Infect Dis. 2018 Jul 18. doi: 10.1093/cid/ciy573. [Epub ahead of print]

Public Health Detailing for HIV Pre-Exposure Prophylaxis.

Author information

1
The National LGBT Health Education Center, The Fenway Institute, Boston, MA, USA.
2
Division of Infectious Diseases, Massachusetts General Hospital, Boston, MA, USA.
3
New York City Department of Health and Mental Hygiene, New York City, NY, USA.
4
University of Massachusetts Department of Family Medicine and Community Health, Worcester, MA, USA.
5
Department of Medicine, Beth Israel Deaconess Medical Center, Boston, MA, USA.
6
Divsion of Infectious Diseases, Department of Medicine, Columbia University Vagelos College of Physicians and Surgeons, New York City, NY, USA.
7
Department of Psychiatry, Massachusetts General Hospital, Boston, MA, USA.

Abstract

Despite the promise of HIV pre-exposure prophylaxis (PrEP), PrEP remains underutilized, often due to clinician factors. Academic or public health detailing is a process by which university and/or government groups employ the marketing practices of pharmaceutical companies to improve clinical practice. We describe the novel application of detailing to increase PrEP prescribing and related care in New York City and New England. Detailing can play a crucial role in PrEP implementation.

PMID:
30020422
DOI:
10.1093/cid/ciy573

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