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Clin Infect Dis. 2019 Feb 15;68(5):860-864. doi: 10.1093/cid/ciy573.

Public Health Detailing for Human Immunodeficiency Virus Pre-exposure Prophylaxis.

Author information

1
The National LGBT Health Education Center, The Fenway Institute, Boston.
2
Division of Infectious Diseases, Massachusetts General Hospital, Boston.
3
New York City Department of Health and Mental Hygiene.
4
Department of Family Medicine and Community Health, University of Massachusetts, Worcester.
5
Department of Medicine, Beth Israel Deaconess Medical Center, Boston, Massachusetts.
6
Division of Infectious Diseases, Department of Medicine, Columbia University Vagelos College of Physicians and Surgeons, New York City, New York.
7
Department of Psychiatry, Massachusetts General Hospital, Boston.

Abstract

Despite the promise of human immunodeficiency virus (HIV) pre-exposure prophylaxis (PrEP), PrEP remains underutilized, often due to clinician factors. Academic or public health detailing is a process by which university and/or government groups employ the marketing practices of pharmaceutical companies to improve clinical practice. We describe the novel application of detailing to increase PrEP prescribing and related care in New York City and New England. Detailing can play a crucial role in PrEP implementation.

KEYWORDS:

HIV prevention; PrEP; academic detailing; public health detailing

PMID:
30020422
DOI:
10.1093/cid/ciy573

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