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Int J Environ Res Public Health. 2018 Jun 6;15(6). pii: E1191. doi: 10.3390/ijerph15061191.

Antecedents of Corporate Environmental Commitments: The Role of Customers.

Author information

1
CENTRUM Católica Graduate Business School, Lima 15023, Peru. afshar@pucp.edu.pe.
2
Pontificia Universidad Católica del Perú, Lima 15023, Peru. afshar@pucp.edu.pe.
3
School of Business and Economics, Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU), 90429 Nuremberg, Germany. alexander.brem@fau.de.
4
Technology Entrepreneurship and Innovation (TEI), University of Southern Denmark, 6400 Sønderborg, Denmark. alexander.brem@fau.de.

Abstract

The management of natural environments has become a fundamental issue for companies in recent years. A firm’s environmental commitment affects all levels of its operation. In this study, we investigated whether having an effective and constant relationship with customers over time (customer capital) makes a difference to firms with a high environmental commitment compared with less environmentally committed firms. We found support for our idea by using original survey data from 149 small and medium-sized enterprises (SMEs) in Iran (2016⁻2017). Furthermore, we found that customer capital enhances environmental collaboration with customers which, in turn, has a positive impact on the firm’s environmental commitments. These findings provide empirical evidence for the important role of “getting closer to customers” as a way of enhancing corporate environmental responsibility in developing countries with weak institutional environments.

KEYWORDS:

SMEs; corporate environmental commitments; customer capital; developing country; environmental collaboration

PMID:
29882832
PMCID:
PMC6024936
DOI:
10.3390/ijerph15061191
[Indexed for MEDLINE]
Free PMC Article

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