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J Prev Med Hyg. 2017 Dec 30;58(4):E288-E293. doi: 10.15167/2421-4248/jpmh2017.58.4.749. eCollection 2017 Dec.

Practicing health promotion in primary care -a reflective enquiry.

Author information

Department of Health and Family Welfare, Government of Odisha, Odisha, India.
Public Health Foundation of India, Gurgaon, Haryana, India.
Indian Institute of Public Health, Bhubaneswar, Bhubaneshwar, Odisha, India.
Independent Researcher, New Delhi, India.
Regional Medical Research Centre, Indian Council of Medical Research, Bhubaneswar, Odisha, India.



Health promotion is an integral part of routine clinical practice. The physicians' role in improving the health status of the general population, through effective understanding and delivery of health promotion practice, is evident throughout the international literature. Data from India suggest that physicians have limited skills in delivering specific health promotion services. However, the data available on this is scarce. This study was planned to document the current health promotion knowledge, perception and practices of local primary care physicians in Odisha.


An exploratory study was planned between the months of January - February 2013 in Odisha among primary care physicians working in government set up. This exploratory study was conducted, using a two-step self-administered questionnaire, thirty physicians practicing under government health system were asked to map their ideal and current health promotion practice, and potential health promotion elements to be worked upon to enhance the practice.


The study recorded a significant difference between the mean of current and ideal health promotion practices. The study reported that physicians want to increase their practice on health education.


We concluded that inclusion of health promotion practices in routine care is imperative for a strong healthcare system. It should be incorporated as a structured health promotion module in medical curriculum as well.


Health education; Health promotion; Primary care; Public health

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