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World Neurosurg. 2018 Feb 7. pii: S1878-8750(18)30253-5. doi: 10.1016/j.wneu.2018.01.210. [Epub ahead of print]

Digital Footprint of Neurological Surgeons.

Author information

1
Department of Neurological Surgery, Rutgers New Jersey Medical School, Newark, NJ, USA.
2
Department of Neurological Surgery, University of Pittsburgh Medical Center, Pittsburgh, Pennsylvania, USA.
3
Department of Radiation Oncology, UPMC Hillman Cancer Center, Pittsburgh, Pennsylvania USA.
4
Department of Neurological Surgery, University of Pittsburgh Medical Center, Pittsburgh, Pennsylvania, USA. Electronic address: agarwaln@upmc.edu.

Abstract

INTRODUCTION:

Patients are increasingly turning to online resources to inquire about individual physicians and to gather health information. However, little research exists studying the online presence of neurosurgeons across the country. This study aims to characterize these online profiles and assess the scope of neurosurgeons' digital identities.

METHODS:

Medicare-participating neurological surgeons from the United States and Puerto Rico were identified using the Centers for Medicare and Medicaid Services (CMS) Physician Comparable Downloadable File. Each physician was characterized by his or her medical education, graduation year, city of practice, gender, and affiliation to an academic institution. Using a Google-based custom search tool, the top ten search results for each physician were extracted and categorized as one of the following: (1) physician, hospital, or healthcare system controlled, (2) third-party or government controlled, (3) social media based, (4) primary journal article, or (5) other.

RESULTS:

Amongst the physicians within the CMS database, 4,751 self-identified as being neurosurgeons, yielding a total of 45,875 URL search results pertinent to these physicians. Of the 4,751 neurosurgeons, 2,317 (48.8%) and 2,434 (51.2%) were classified as academic and nonacademic neurosurgeons, respectively. At least one search result was obtained for every physician. Hospital, healthcare system, or physician-controlled websites (18,206; 39.7%) and third-party websites (17,122; 37.3%) were the two most commonly observed domain types. Websites belonging to social media platforms accounted for 4,843 (10.6%) search results, and websites belonging to peer-reviewed academic journals accounted for 1,888 (4.1%) search results. The frequency with which a third-party domain appeared as the first search result was higher for nonacademic neurosurgeons as compared to academic neurosurgeons.

CONCLUSIONS:

In general, neurosurgeons lacked a controllable online presence within their first page of Google search results. Third-party physician rating websites constituted about half of the search results, and a relative lack of social media websites was apparent. Still numerous opportunities exist for neurosurgeons to address this disparity.

KEYWORDS:

Online Presence; Neurosurgery; Digital Footprint; Google; Physician Rating Sites; Online Health Care Information.

PMID:
29427816
DOI:
10.1016/j.wneu.2018.01.210
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